Sans is a design and strategy studio founded by Neil Patel, that crafts AI strategies, products and experiences.

With a focus on presence and intimacy, Sans’ work explores interactions between humans, and humans with machines, to deliver products that feel deliberate, distinct, meaningful and beautiful.

Sans collaborates with tech founders to design better tools for connecting and creating; working across consumer apps, and future hardware.



Our approach combines meticulous craft, restraint and a disciplined pursuit of excellence, resulting in iconic identities, and long-term value.